Rock Solid Coaching: AI & Google Ads Case Study

Rock Solid Coaching & Consulting had built something rare: a leadership coaching practice whose clients kept coming back and referring others. But that same strength was becoming a ceiling. Growth depended entirely on word of mouth, and there was no system in place to reach the leaders and business owners actively searching for help outside their existing network, especially the growing number now turning to AI tools for recommendations.

We used this campaign to put Rock Solid somewhere almost no coaching competitor had gone yet: directly inside ChatGPT's ad platform, reaching people at the exact moment they asked for guidance. Paired with a rebuilt Google Ads account and ongoing AI-driven optimization, the campaign gave the practice a second, dependable source of qualified leads. Over three months, that translated into dozens of booked discovery calls and more than a dozen new signed clients, proving that even a relationship-driven business can build a scalable front door.