Roshanak Kavian
Co-Founder and CEO of Indigo Mars, a Los Angeles marketing agency.
Real press mentions were flagged as a meaningful trust signal in the broader look at what makes Beverly Hills search behavior distinct — and this market happens to have something most LA neighborhoods don't: its own dedicated local publications built specifically to cover it. Beverly Hills Magazine and Beverly Hills Living are real, ongoing publications whose stated purpose includes profiling local businesses and community members, not generic national press that only occasionally covers Los Angeles.
A Press Ecosystem Built Specifically for This Market
This is genuinely different from pitching a national outlet that might feature a Los Angeles business once, if the story is big enough. Beverly Hills Magazine explicitly covers business, wealth management, and lifestyle content tied to the area, and Beverly Hills Living exists specifically to spotlight community members and local businesses on an ongoing basis. These aren't one-off opportunities — they're publications with a standing, structural reason to keep covering businesses in this exact market.
Why This Matters More Here Than a Generic "Get Press" Strategy
Generic advice to "get press coverage" usually means competing for attention from an outlet with no particular reason to care about your specific business or location. A publication built specifically around Beverly Hills already has an audience looking for exactly this kind of local business content — the fit is structural, not something you have to manufacture through a clever pitch angle. This is a genuinely accessible opportunity that a lot of Beverly Hills businesses simply never think to pursue, since they're thinking in terms of national press rather than this market's own dedicated outlets.
What Genuinely Gets Covered
Business and wealth-management stories, lifestyle and personal interviews, and genuine community spotlights all fit within what these publications are already built to run. A business with a real, specific story — a notable specialization, a genuine local milestone, an interesting founder background — has a real, structural fit here that a generic "we're a great business" pitch doesn't.
Where to Go From Here
This is a deeper, more specific companion to AI Search Optimization for Beverly Hills Businesses, which covers the broader picture of what makes this submarket distinct.
Not sure how to put together a pitch that actually fits what these publications cover? Get in touch and we'll help you figure it out.
