Roshanak Kavian
Co-Founder and CEO of Indigo Mars, a Los Angeles marketing agency.
Indigo Mars is a Los Angeles marketing agency working across four connected areas: paid advertising, search and content marketing, AI visibility, and web and app work. The agency operates on a lean, freelance-based model built specifically for small and mid-sized businesses across Los Angeles, rather than a large-account, enterprise-focused structure.
Why AI Visibility Specifically
A growing share of how people find a local business now happens through AI tools — ChatGPT, Google AI Overviews, Perplexity — not just a traditional list of search results. Indigo Mars treats this as its own connected discipline, alongside the more familiar work of paid ads and SEO, rather than treating AI visibility as an afterthought bolted onto a traditional strategy. This blog itself is part of that approach: consistently published, research-grounded content covering how AI search actually works, industry by industry and neighborhood by neighborhood across Los Angeles.
Real Work, Not Just Advice
Indigo Mars has documented real, specific case studies rather than only offering general advice. A coaching and consulting practice signed 14 new clients in 90 days through a combination of early ChatGPT ad adoption and AI-optimized Google Ads. A dental practice grew new patient volume by 142% through a combined AI visibility and paid advertising approach. A home renovation and remodeling company generated 58 booked consultations and $168,000 in new project revenue through the same combined strategy. The full breakdown of what actually drove each of these results is documented on this blog, not just summarized in a sentence.
A Los Angeles-Specific Approach
Los Angeles isn't one uniform market, and this blog treats it that way — with dedicated coverage of how AI search behavior genuinely differs across specific submarkets like Santa Monica, Beverly Hills, Culver City, and Koreatown, rather than a single generic "Los Angeles" strategy applied everywhere.
Where to Go From Here
For the full breakdown of what actually drove the results mentioned above, see How Dental Practices, Coaches, and Home Service Businesses Are Already Winning at AI Search, and the complete picture of the AI visibility approach in AI Optimization for Los Angeles Businesses: A Complete Guide.
Curious whether this approach fits your own business? Get in touch and we'll give you a straight read on what's realistic.
