Elite Remodelling Group

Elite Remodelling Group

Elite Remodelling Group

Indigo Mars rebuilt Elite Remodelling Group's paid marketing around ChatGPT ad creative and intent-driven Google Ads, replacing a word-of-mouth pipeline with a repeatable source of qualified renovation leads

Home Services & Renovation

Elite Remodelling Group

Fashion photography of a young woman in a white dress standing under the green leaves of a tree

58 Consultations Booked, $168K in Project Revenue

Overview

Elite Remodelling Group had the reputation and the crew to back it up, but their growth was tied almost entirely to referrals. Paid marketing existed on paper, yet it wasn't reaching homeowners at the moment they were actually planning a kitchen, bathroom, or full home renovation, and the sales team wasn't seeing enough qualified consultations to keep pace with the company's ambitions.

Over four months, we rebuilt their approach from the ground up: ad copy generated and tested through ChatGPT to speak directly to serious renovation prospects, and a Google Ads account restructured around the specific projects people were already searching for, rather than broad, low-intent traffic. The result was a marketing engine the company could finally count on, one that turned ad spend into booked consultations and, ultimately, signed projects. By the end of the campaign, Elite Remodelling Group had 58 new consultations and $168,000 in tracked revenue to show for it, at a 4x return on every dollar spent.